Our London office has teamed up with The Soup Kitchen for several years, helping to offer a welcoming and safe place for over 100 people a day, six days per week. With the goal of going beyond supplying food, clothing and a sense of belonging, The Soup Kitchen strives to address issues of homelessness and support people with the resources they need to find their way back to a structured and fulfilling life.

Jacob Durkin at the Prudential RideLondon.

When The Soup Kitchen contacted Proskauer looking for a volunteer to step up and take a coveted spot in this year’s Prudential Ride100, corporate associate Jacob Durkin came forward. “This was either brave or foolish, depending on your perspective,” recalled Jacob. “The event was awesome and definitely something I would love to do again – although I probably would have provided a different answer when I was struggling through the last few miles!” The Ride100 is the biggest mass cycling event in the world on 100 miles of closed roads around London, finishing outside Buckingham Palace.

In recent years, increased transparency into the nutritional value of our food has enabled consumers to make more informed decisions on their own eating habits, knowing that their choices directly correlate with their overall health. Leaders behind this movement are hopeful that initiatives such as the new laws on food labeling that require calorie counts, fats, and sodium levels to be included on menus will encourage healthier selections. However, the effectiveness of these or other health education initiatives has often been criticized as unsustainable or ineffective, especially within high poverty communities and among youth.

In 2005, frustrated by the lack of health information in these high-need areas, Dr. Olajide Williams, then a doctor at Harlem Hospital Center, proposed an innovative technique to promote health education in these at-risk communities. His big idea – to communicate important health information through a catchy rap song. Three years later in 2008 he founded Hip Hop Public Health, a non-profit organization dedicated to fostering positive health behavior change through the power of hip-hop music. Their methods are unique, and the premise is simple – by providing youth with information on health and nutrition through a catchy medium, they empower them to make healthier choices, and help reduce preventable poor health conditions and childhood obesity. The organization has recruited the talents of many artists including Doug E. Fresh, Chuck D and DMC. A full library of health-related hip-hop tracks now lives on the organization’s website for easy access by students all across the globe.

On a daily basis we are inundated with news and information from all over the world. My morning paper, evening news, and daily smartphone alerts are primarily focused on the United States’ political climate, natural disasters, violence, and other harrowing stories of people in need. Our newsfeed can seem to create a barrier between us and those we could help. I often feel it seems that those most in need are furthest from our reach. Yet it is important to remember how much work there is to be done right outside our own doors.

Prior to joining the Corporate Social Responsibility team at Proskauer this spring, I spent three years working in fundraising and development at Citymeals on Wheels. While the projects I worked on varied, I always took pride in knowing that my work supported Citymeals’ mission of providing nutritious meals to homebound seniors in need. People are often surprised by the scale of Citymeals’ work. The organization delivers to more than 18,000 elderly New Yorkers, resulting in over 2 million meals every year. And while these numbers are truly staggering, Citymeals’ recipients only account for a small percentage of New Yorkers who face the growing struggles of food insecurity.